Book me for a strategic session or ongoing guidance for finding your company’s voice and creating brand guidelines to make it easy for your team to create consistent content that aligns with your vision. I’ll meet with your team, research your intended audience, and develop a plan that includes a style guide, audience personas, a mission statement, an SEO strategy, and, most importantly—a clear direction for writers to ensure a consistent brand voice.
Demonstrate your company’s thought-leadership with blog posts that keep readers coming back to your website to learn more about your area of expertise. Optional: an interview with your subject matter experts; SEO optimization for your targeted keywords.
You’re the expert, but you don’t have time to sit down at write a proper blog post. I’ll turn our 30-minute phone call into a polished story with your name on it.
I work with producers to develop video concepts and write voiceover scripts that find the balance between creativity and clarity. Email hello@kellymcsweeney.com to see samples of “Explainer” style videos that I’ve written about space travel, quantum computing, air quality, B2B tech, AI, consumer finance, and virtual reality.
You need a professional voice to kick off your company’s webinar. I’ll narrate the introduction, hand it off to the expert presenters, and then moderate the Q&A portion at the end of your webinar.
White papers, case studies, e-books, and other creative content can help with lead generation by enticing readers with premium content that they can download in exchange for their contact information.
““Kelly is a great interviewer and writer. She’s never missed a deadline, takes feedback well, and has been an important partner in our content operations. I definitely recommend working with her.””