Healthcare and Life Sciences
Whether your company is marketing science or marketing to scientists, Kelly can help unlock insights that demonstrate thought leadership and ultimately drive conversions. She’ll interview your in-house team and craft stories that help your targeted audience understand the value of your product or service.
Here are some samples of Kelly’s healthcare and life sciences work.
How surgery can harness the power of data to transform healthcare delivery
“Surgeons often rely on their experience to make surgical adjustments, and the type of data that computational models may provide can take out the guesswork, enabling them to make precise cuts for balanced tension.”
Read the story at jnjmedtech.com.
Healthcare provider (HCP) Engagement 101
“While pharmaceutical professionals face pressure to reduce margins and accelerate time to market, a solid HCP engagement strategy can help close the gap, ultimately getting the latest therapies to patients faster.”
Read the guide at Salesforce.com.
We’re leaving out a crucial part of Alzheimer’s disease (video concept and script)
Watch the video at Vox.com.
Case Study: Unifying Scientific Data for Advanced Analytics Through a Strategic Collaboration
“By integrating laboratory instruments, EMD Electronics has established the critical infrastructure for a modern laboratory: automated processes that integrate data from every source. By structuring, standardizing, and contextualizing this data, they have enabled advanced analytics, including visualization tools, artificial intelligence, and machine learning.”
Read the case study at RevvitySignals.com.
How AI is Helping Doctors: The Benefits of AI in Healthcare
AI takes on the tedious tasks, freeing doctors to focus on what matters most — patient care. It's also introducing new capabilities that enhance diagnostics, streamline workflows, and improve personalized treatment plans.
Read the blog post at Salesforce.com.
A Safer Disinfectant Technology
“HOCl is a powerful yet naturally existing disinfectant that consists of three atoms: hydrogen, oxygen, and chlorine. Known for 150 years, it is like bleach’s much gentler cousin.”
Read the story on Berkshire’s website.
How biotechs can use IT best practices to enable growth
“If you follow IT best practices from Day One, your intellectual property will be protected, and your team will only be limited by science, not technology.”
Read the white paper: iuvo Technologies.
How to use customer surveys to boost your lab
Your water lab likely has a business goal of achieving high customer satisfaction. This is a tricky key performance indicator to measure. When you collect the results from your lab's first customer survey, you will have a benchmark for customer satisfaction.
Read it on IDEXX’s website.
Links Between Allergic Reaction and Immune System Genetics
“Why can some people tolerate medicine while others break out in hives or sometimes even have a severe reaction called anaphylaxis? A recent genetics study found links suggesting that some people could be predisposed to medication allergies.”
Read it on Northrop Grumman’s website.
What’s the right indication for cement versus cementless implants?
“When Dr. Jones started introducing cementless options to his practice years ago, he used age as an important indication because younger patients had harder, good-quality bones. But as he saw more and more success with cementless fixation, he eliminated the age requirement. “
Read the article here: Johnson & Johnson MedTech.
Case Study: How a CRO Benefitted from Custom Reporting Automation
“Whether it’s automated COAs or other recurring tasks, customized support can help solve operational pain points like preparing time-consuming but important paperwork. In this case, a strong partnership enabled the customer success team to thoroughly understand how to help the CRO automate the creation of the COA reports.”
Read the case study on Revvity’s website.
Proteomics 101
“This emerging life sciences sector is helping scientists gain a deeper understanding of molecular biology. Proteins are large, complex molecules present in all living organisms. They’re created from DNA instructions and have a wide range of functions in cells…”
Read the whole story: Biospring.
Conversational AI in healthcare
“Conversational AI tools depend on the data they can access. Integrating these tools with electronic health records (EHRs), for example, can enable personalization based on the patient's medical history, such as allowing a chatbot to follow up regarding a patient's chronic disease or recent visits.”
Learn more at Salesforce.com.
A fortress for cloud security
“Adaptation to the changing landscape of cyberthreats is paramount to the security of sensitive data and intellectual property. Especially for the life sciences industry, protecting data is paramount.”
Read the white paper at RevvitySignals.com.
How to keep a cleanroom clean
“You carefully wash your hands, get dressed in head-to-toe sterilized garments, and then cautiously enter the cleanroom. Despite your best efforts, the simple fact that you are human means your presence contaminates the cleanroom.”
Read the blog post: Berkshire.
Biomanufacturing: A growing field
Despite the inherent manufacturing complexities, researchers and investors are hopeful that the clinical benefits of novel biologics and C> will outweigh the challenges of producing them, which will eventually lead to more commercially-available advanced biologics.
Read it on the life science investor’s website.
Transforming advanced healthcare and outcomes with AI in life sciences
“Scientific discovery has always been a balance between creative thinking and logical proof. Now, artificial intelligence (AI) is helping researchers unlock insights from massive amounts of data, such as patient records.”
Read the guide on Salesforce’s website.
Webinar moderating
In addition to creating written content, Kelly has also moderated nearly 100 webinars for the American Chemical Society. Check out a few of the latest sponsored webinars to hear how Kelly helps introduce the presenters and guide the Q&A discussion:
Case Study: Replacing 3,000 Paper Notebooks
“The solution provided digital documentation in an interconnected system that linked experimental activities across different scientific disciplines, including biology, a notoriously challenging field due to the complexity of the experiments and the variety of data sources.”
Read the case study here.